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  • Shawn Kocab

How SEO Can Help Local Businesses

In this fast-paced and highly competitive business industry, keeping up with the competition can seem immensely challenging and overwhelming, especially for owners of small to medium business enterprises. They usually find themselves getting caught up with various digital marketing campaigns, and not knowing which to focus on. Unlike large and established companies who have massive income to spend on advertising and marketing campaigns, small to medium business owners would usually resort to the least costly ones. As a result, many businesses are incorporating Search Engine Optimization (SEO) to their marketing strategy to help them boost their website's visitors, and generate sales leads for their product or service offerings.

What Is SEO SEO or also known as Search Engine Optimization is a practice that is most commonly used to increase the overall traffic to your website, in order to generate more qualified sales leads. It involves the use of carefully chosen "keywords" or "keyphrases" to improve a website's ranking on search engines. In other words, SEO is all about understanding the things that people search for online, the specific answers that they are looking for, their choice of words, and the content that will offer them value. With these in mind, you can easily connect with your audience who are looking for the solutions that your brand offers. This tactic is perhaps one of the most cost-effective way to optimize the use of technology for businesses today.

How Can SEO Help Local Businesses? Internet and search engines are primarily used for finding an immediate answer for a specific issue or problem in mind. Typically, internet users tend to click on the first few websites they see on the page, and these websites account to organic results acquired through search engines. While it is true that social media, paid advertisements and other platforms do generate traffic, majority of the online traffic accounts to search engine. Moreover, unlike social media site and other paid platforms, organic search traffic provides long-term customers, with low bounce.

Benefits of SEO to your business:

  • Improves the quality of traffic - it connects your website to visitors who show interest in the products or services that you offer. A great example to illustrate what quality traffic means, is when your business is associated with the distribution of Apple computers. You will attract visitors who are genuinely interested with Apple computers, instead of the edible apples.

  • Improves the quantity of traffic - having more traffic for your website is like hitting two birds in one stone, since it equates to better brand awareness and more generation of sales leads.

  • Organic results - acquiring organic or natural traffic without spending unnecessary fee is expected with SEO. In organic search traffic, it is important to be familiar and to adapt with the algorithms in order to make sure that you obtain a position in the search engine results pages (or SERPs).

Internet and search engines are primarily used for finding an immediate answer for a specific issue or problem in mind. Typically, internet users tend to click on the first few websites they see on the page, and these websites account to organic results acquired through search engines. While it is true that social media, paid advertisements and other platforms do generate traffic, majority of the online traffic accounts to search engine. Moreover, unlike social media site and other paid platforms, organic search traffic provides long-term customers, with low bounce. Learn more about Alliance Learn more about SEO


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