Pay-Per-Click Advertising With
Why Choose Google Ads as a Marketing Tool?
Google Ads is not only one of the most effective methods of paid online advertising, it is also a powerful marketing tool for generating new leads. With millions of people searching and clicking on Google every single day, Search Engine Marketing offers an enormous opportunity for any business. Google Ads gives your company unique access to a multitude of high quality and high-volume traffic sources. It also allows you to target the people who are searching for what you have to offer, in the specific locations that you are offering those products/services.
Unlike many other marketing strategies, Google Ads allows you to pay only for advertising that people show an interest in (i.e. ads they have clicked on). Once you begin to optimize your Google Ads campaigns, there is real potential to get a high return on investment, which may not be possible to achieve with other marketing channels. However, this does take time and you have to find out what approach suits you and your business. We always recommend a minimum of three months commitment to Google Ads. It is not possible to predict or guarantee when / if a campaign will become successful.
Another benefit of Google Ads is that it produces a mine of information about customer habits and requirements which may help inform your other marketing strategies. Find out which search terms your customers use to find your website; as well as their location, the devices they use, the times and days they search and which periods during the day they are most likely to buy from you. This data can then be used to deliver better products and services. It can also refine your marketing efforts, so you are sure to be displaying your ads to a relevant and interested audience.
Why Choose Alliance Digitial Marketing Concierge as Your Google Ads Agency?
We pride ourselves on our bespoke approach to creating the most effective Google Ads campaign for your business. Understanding that a ‘one size fits all’ attitude is not conducive to optimizing your opportunities within Google Ads, instead we look at your business needs as a unique set of criteria. Our success in running Google Ads campaigns stems, not only, from years of experience, but also from the knowledge that continuous reviewing and active management is needed to ensure a Google Ads account is running at maximum efficiency.
Our Google Ads campaigns are intended to drive relevant, targeted traffic to your website and ultimately convert that traffic into measurable leads.
YOUR SUCCESS DEPENDS ON THE STRENGTH OF OUR PPC ADVERTISING SERVICES
As a PPC advertising company which uses AdWords management services, we can help turn keywords relevant to your products or services and assist them to guide your target market into clicks on your website pages and advertisements.
Now, on websites advertisements are display ads or banner ads. Display or banner ads can be anywhere on a page that is designed to show up when there is a match to a keyword search.
And a business will pay a publisher of particular websites for these clicks, which will lead to more people clicking on your ads or web pages.
The search engines (like Google, Bing or Yahoo) are designed with PPC and AdWords in mind, so knowing how to utilize these PPC advertising services and AdWords management services can make or break your Maui-based business in an increasingly competitive web marketing universe.
It’s also important to realize that there is an abuse of PPC advertising model and we can help monitor this, as most of the top search engine providers do have safeguards in place to control and follow this.
Since website traffic is so critical to your overall marketing strategy, utilizing our services can help with your marketing strategy. Monitoring PPC advertising services allow you to optimize the use of your marketing dollars, so your money spent is made efficiently with profitability the goal.
KNOW WHICH PPC MODEL IS FOR YOU, OUR PPC ADVERTISING
COMPANY CAN ADVISE
There are two different models of PPC advertising businesses tend to use; flat-rate and bid-based PPC.
With flat-rate pay-per-click, your company agrees to a flat-rate or fixed rate with the publisher on how much will be paid per click
Bid-based PPC is more of a gamble, in that you will compete with others in an auction held by the publisher. It’s certainly more detailed, but actually, it’s done automatically, triggered by a web user’s keyword search relevant to the AdWord on the search engine results page (SERP).
The point is, these types of AdWords management services are our bread and butter. Our staff is expertly trained and talented so that we understand these strategies to help your business utilize them, so the result is your website is drawing the kind of traffic you desire.